Quality Matters Monterey County Communications

THE BIG PICTURE VIVA completed a QRIS Communications Plan for Monterey County, in order to provide a framework for QRIS communications and outreach moving forward. The information contained in the plan was intended to guide communications execution during QRIS implementation, while allowing flexibility to be responsive as specific needs, opportunities, or priorities emerged. THE BACKGROUND…

San Mateo County’s QRIS Communications Planning and Execution

THE BIG PICTURE When San Mateo County developed a Quality Rating and Improvement System, they enlisted the help of VIVA Strategy & Communications to ensure their efforts were underpinned by strong branding and strategic communications. THE BACKGROUND San Mateo County’s early learning system is a collaborative effort composed of San Mateo County Office of Education,…

Friday C.A.F.É. Branding and Communications

THE BIG PICTURE VIVA met the end-to-end communications needs of the San Mateo County Friday C.A.F.É. program by creating a new logo, an introductory presentation, and a suite of marketing collateral. Friday C.A.F.É. used these materials to attract and support professionals involved in enhancing family-school connections and engaging families in their children’s learning. THE BACKGROUND…

San Mateo County Foster Visitation Kits

THE BIG PICTURE VIVA leveraged our extensive expertise in early childhood development to help First 5 San Mateo County and the San Mateo County Human Services Agency (HSA) implement a strategy to dramatically improve foster children’s experiences and support their development during supervised visits.   THE BACKGROUND Each year in California, thousands of children are…

Quality Counts San Mateo QRIS Educator Kits

THE BIG PICTURE VIVA designed and coordinated the production of customized educator kits tailored to the specific needs of early educators joining Quality Counts, the San Mateo County Quality Rating and Improvement System (QRIS). High-quality promotional items were curated into branded boxes with custom communications materials that welcomed providers to the program, directed them to…

Quality Start Los Angeles QRIS Educator Kits

THE BIG PICTURE Quality Start Los Angeles, the quality rating and improvement system (QRIS) of LA County, partnered with VIVA to produce customized educator kits to welcome new programs to the initiative. VIVA developed a suite of communications materials that were combined with useful, branded incentives that made new members of the Quality Start Los…

Orange County Department of Education QRIS Educator Kits

THE BIG PICTURE QualityStart OC, Orange County’s quality improvement initiative, partnered with VIVA to produce educator marketing kits to recognize and raise the capacity of early learning educators who were participating in its Quality Rating and Improvement System (QRIS), called Quality Stars. VIVA combined useful, branded gifts with a suite of custom communications materials targeted…

Orange County Department of Education QRIS Communications Planning and Brand Strategy

THE BIG PICTURE VIVA developed a strategic communications plan and brand identity to support the launch of a quality rating and improvement system (QRIS) for the Orange County Department of Education (OCDE) that is recognizable and valued by parents, providers, and the broader community.   THE BACKGROUND As a recipient of Early Learning Challenge –…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Marketing Plan and Brand Strategy

THE BIG PICTURE VIVA developed a marketing plan and brand strategy for a social marketing campaign that blended community outreach and partnerships with grassroots social media content to meet parents where they were already seeking parenting information—in the community and online.   THE BACKGROUND First 5 Sonoma County recognized the importance of the attachment between…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…