Bay Area Quality Early Learning Partnership: Policy and Recommendations Briefs and Website

THE BIG PICTURE VIVA researched, wrote, and designed a suite of tools to share achievements and lessons learned from the Bay Area Quality Early Learning Partnership and promote the partners’ vision and policy recommendations for California’s quality early learning system.   THE BACKGROUND The Bay Area Quality Early Learning Partnership has been a four-year regional…

First 5 San Bernardino County QRIS Strategic Communications

THE BIG PICTURE VIVA developed a comprehensive communications plan and local brand identity, establishing a communications infrastructure to support the launch of San Bernardino County’s new quality rating and improvement system (QRIS).   THE BACKGROUND Working with VIVA, First 5 San Bernardino County conducted a QRIS strategic planning process, which resulted in a QRIS strategic…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…

Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…

Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

Sonoma County Triple P – Stay Positive Campaign: Capacity Building and Advocacy

THE BIG PICTURE To support a campaign to de-stigmatize seeking parenting help, VIVA developed responsive strategies to build Sonoma County’s capacity to provide Triple P services to all families in need. Over the course of the three year campaign, 71 Triple P providers were registered on the Triple P provider website, and 8 provider events…