San Mateo County’s QRIS Communications Planning and Execution

THE BIG PICTURE When San Mateo County developed a Quality Rating and Improvement System, they enlisted the help of VIVA Strategy & Communications to ensure their efforts were underpinned by strong branding and strategic communications. THE BACKGROUND San Mateo County’s early learning system is a collaborative effort composed of San Mateo County Office of Education,…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…