Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…

Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…