First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…

Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…

Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…