Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…