San Mateo County’s QRIS Communications Planning and Execution

THE BIG PICTURE When San Mateo County developed a Quality Rating and Improvement System, they enlisted the help of VIVA Strategy & Communications to ensure their efforts were underpinned by strong branding and strategic communications. THE BACKGROUND San Mateo County’s early learning system is a collaborative effort composed of San Mateo County Office of Education,…

Friday C.A.F.É. Branding and Communications

THE BIG PICTURE VIVA met the end-to-end communications needs of the San Mateo County Friday C.A.F.É. program by creating a new logo, an introductory presentation, and a suite of marketing collateral. Friday C.A.F.É. used these materials to attract and support professionals involved in enhancing family-school connections and engaging families in their children’s learning. THE BACKGROUND…

San Mateo County Foster Visitation Kits

THE BIG PICTURE VIVA leveraged our extensive expertise in early childhood development to help First 5 San Mateo County and the San Mateo County Human Services Agency (HSA) implement a strategy to dramatically improve foster children’s experiences and support their development during supervised visits.   THE BACKGROUND Each year in California, thousands of children are…

Fresno County Birth Through Third Grade Challenge: Systems Design and Building

THE BIG PICTURE VIVA provided strategic consultation and coordination throughout the design and development of an innovative collective impact initiative that brought together non-traditional partners to build a birth through third grade continuum and re-engineer the way children and families in Fresno County are supported.   THE BACKGROUND Recognizing the critical link between children’s first…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…