Fresno County Birth Through Third Grade Challenge: Systems Design and Building

THE BIG PICTURE VIVA provided strategic consultation and coordination throughout the design and development of an innovative collective impact initiative that brought together non-traditional partners to build a birth through third grade continuum and re-engineer the way children and families in Fresno County are supported.   THE BACKGROUND Recognizing the critical link between children’s first…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Marketing Plan and Brand Strategy

THE BIG PICTURE VIVA developed a marketing plan and brand strategy for a social marketing campaign that blended community outreach and partnerships with grassroots social media content to meet parents where they were already seeking parenting information—in the community and online.   THE BACKGROUND First 5 Sonoma County recognized the importance of the attachment between…

Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…