First 5 San Bernardino County QRIS Strategic Communications

THE BIG PICTURE VIVA developed a comprehensive communications plan and local brand identity, establishing a communications infrastructure to support the launch of San Bernardino County’s new quality rating and improvement system (QRIS).   THE BACKGROUND Working with VIVA, First 5 San Bernardino County conducted a QRIS strategic planning process, which resulted in a QRIS strategic…

Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…

Sonoma County Triple P – Stay Positive Campaign: Capacity Building and Advocacy

THE BIG PICTURE To support a campaign to de-stigmatize seeking parenting help, VIVA developed responsive strategies to build Sonoma County’s capacity to provide Triple P services to all families in need. Over the course of the three year campaign, 71 Triple P providers were registered on the Triple P provider website, and 8 provider events…