Bay Area Quality Early Learning Partnership: Regional QRIS Approach

THE BIG PICTURE VIVA designed and coordinated a unique regional approach to QRIS implementation that enabled the sharing of local expertise, found operational efficiencies, and ensured consistency in QRIS implementation across the Bay Area Region. This partnership now serves as a model for regional QRIS implementation across California.   THE BACKGROUND In 2011, California was…

Fresno County Birth Through Third Grade Challenge: Systems Design and Building

THE BIG PICTURE VIVA provided strategic consultation and coordination throughout the design and development of an innovative collective impact initiative that brought together non-traditional partners to build a birth through third grade continuum and re-engineer the way children and families in Fresno County are supported.   THE BACKGROUND Recognizing the critical link between children’s first…

Fresno County Early Stars: QRIS Design and Implementation

The Big Picture VIVA supported the Fresno County Office of Education in the strategic design, development, and implementation of their quality rating and improvement system, Early Stars. With VIVA’s support, Early Stars has been a leader in California’s county-based QRIS system. The Background In 2011, California was awarded a federal Race to the Top-Early Learning…

Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…

Sonoma County Triple P – Stay Positive Campaign: Capacity Building and Advocacy

THE BIG PICTURE To support a campaign to de-stigmatize seeking parenting help, VIVA developed responsive strategies to build Sonoma County’s capacity to provide Triple P services to all families in need. Over the course of the three year campaign, 71 Triple P providers were registered on the Triple P provider website, and 8 provider events…