Orange County Department of Education QRIS Communications Planning and Brand Strategy

THE BIG PICTURE VIVA developed a strategic communications plan and brand identity to support the launch of a quality rating and improvement system (QRIS) for the Orange County Department of Education (OCDE) that is recognizable and valued by parents, providers, and the broader community.   THE BACKGROUND As a recipient of Early Learning Challenge –…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Marketing Plan and Brand Strategy

THE BIG PICTURE VIVA developed a marketing plan and brand strategy for a social marketing campaign that blended community outreach and partnerships with grassroots social media content to meet parents where they were already seeking parenting information—in the community and online.   THE BACKGROUND First 5 Sonoma County recognized the importance of the attachment between…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…

Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…

Sonoma County Triple P – Stay Positive Campaign: Capacity Building and Advocacy

THE BIG PICTURE To support a campaign to de-stigmatize seeking parenting help, VIVA developed responsive strategies to build Sonoma County’s capacity to provide Triple P services to all families in need. Over the course of the three year campaign, 71 Triple P providers were registered on the Triple P provider website, and 8 provider events…