Orange County Department of Education QRIS Communications Planning and Brand Strategy

THE BIG PICTURE VIVA developed a strategic communications plan and brand identity to support the launch of a quality rating and improvement system (QRIS) for the Orange County Department of Education (OCDE) that is recognizable and valued by parents, providers, and the broader community.   THE BACKGROUND As a recipient of Early Learning Challenge –…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Marketing Plan and Brand Strategy

THE BIG PICTURE VIVA developed a marketing plan and brand strategy for a social marketing campaign that blended community outreach and partnerships with grassroots social media content to meet parents where they were already seeking parenting information—in the community and online.   THE BACKGROUND First 5 Sonoma County recognized the importance of the attachment between…

First 5 San Bernardino County QRIS Strategic Communications

THE BIG PICTURE VIVA developed a comprehensive communications plan and local brand identity, establishing a communications infrastructure to support the launch of San Bernardino County’s new quality rating and improvement system (QRIS).   THE BACKGROUND Working with VIVA, First 5 San Bernardino County conducted a QRIS strategic planning process, which resulted in a QRIS strategic…

Fresno County Early Stars: QRIS Communications and Outreach

The Big Picture VIVA developed the Fresno County Early Stars brand identity, website, outreach materials, and strategic communications plan, helping Fresno County to be a leader and innovator in communicating ratings in California. The Background In 2011, California was awarded a federal Race to the Top-Early Learning Challenge grant to improve early childhood education systems.…

Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…