US Philanthropy Investments in Administrative Data: Research and Interview Report

Administrative data can be a powerful tool for improving the lives of vulnerable children and families. This data, which is collected by public agencies as part of providing services, presents unique and often untapped opportunities for those funding and working in the social sector. Integrating administrative data sets across agencies can improve social sector policies and…

San Mateo County’s QRIS Communications Planning and Execution

THE BIG PICTURE When San Mateo County developed a Quality Rating and Improvement System, they enlisted the help of VIVA Strategy & Communications to ensure their efforts were underpinned by strong branding and strategic communications. THE BACKGROUND San Mateo County’s early learning system is a collaborative effort composed of San Mateo County Office of Education,…

Friday C.A.F.É. Branding and Communications

THE BIG PICTURE VIVA met the end-to-end communications needs of the San Mateo County Friday C.A.F.É. program by creating a new logo, an introductory presentation, and a suite of marketing collateral. Friday C.A.F.É. used these materials to attract and support professionals involved in enhancing family-school connections and engaging families in their children’s learning. THE BACKGROUND…

San Mateo County Foster Visitation Kits

THE BIG PICTURE VIVA leveraged our extensive expertise in early childhood development to help First 5 San Mateo County and the San Mateo County Human Services Agency (HSA) implement a strategy to dramatically improve foster children’s experiences and support their development during supervised visits.   THE BACKGROUND Each year in California, thousands of children are…

Fresno County Birth Through Third Grade Challenge: Systems Design and Building

THE BIG PICTURE VIVA provided strategic consultation and coordination throughout the design and development of an innovative collective impact initiative that brought together non-traditional partners to build a birth through third grade continuum and re-engineer the way children and families in Fresno County are supported.   THE BACKGROUND Recognizing the critical link between children’s first…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Marketing Plan and Brand Strategy

THE BIG PICTURE VIVA developed a marketing plan and brand strategy for a social marketing campaign that blended community outreach and partnerships with grassroots social media content to meet parents where they were already seeking parenting information—in the community and online.   THE BACKGROUND First 5 Sonoma County recognized the importance of the attachment between…

Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Website and Social Media

THE BIG PICTURE VIVA designed and coordinated a three-year web and social online campaign featuring daily bilingual content for parents. Over the course of the three-year campaign, the Facebook audience grew 1,900%, and English and Spanish website visits increased 174% and 388% respectively.   THE BACKGROUND The connections that are made in young children’s brains…

Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…