THE BIG PICTURE

VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).

 

THE BACKGROUND

The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired VIVA to lead their strategic communications effort, including a communications plan and brand strategy. Following this, VIVA provided creative and strategic support to help OCDE implement the priority strategies from their communications plan.

 

THE NITTY-GRITTY

VIVA created a website design and wrote all website content, then provided coordination support to OCDE’s website team, who developed the site. As part of VIVA’s strategic consultation on the website effort, VIVA designed and conducted usability tests to ensure that the site was accessible and meaningful to its target audiences. Additionally, VIVA wrote, designed, and produced educator marketing kits to help OCDE successfully reach and recognize early educators in the county and to build educators’ capacity to communicate about QRIS to parents and the community.

To learn more about VIVA’s work with the Orange County Department of Education, click here.

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