The Big Picture
VIVA developed the Fresno County Early Stars brand identity, website, outreach materials, and strategic communications plan, helping Fresno County to be a leader and innovator in communicating ratings in California.
In 2011, California was awarded a federal Race to the Top-Early Learning Challenge grant to improve early childhood education systems. Sixteen counties, including Fresno County, received funding to develop quality rating and improvement systems (QRIS). The Fresno County Office of Education (FCOE) contracted with VIVA to provide QRIS planning and implementation support, including communications and outreach.
From the beginning of Fresno County’s QRIS development, VIVA worked with the Fresno County Office of Education to embed smart communications tools into their implementation efforts. VIVA developed a powerful, bilingual brand identity that resonates with Fresno County’s diverse population, along with a suite of on-brand materials to support outreach, including fact sheets, presentations, postcards, and newsletters. VIVA also designed and developed the Early Stars website, a partnership between FCOE and the local resource and referral agency. The website provides early educators with robust tools to support QRIS participation and gives parents access to information on quality and a searchable listing of providers by quality and availability–the only of its kind in the state.
VIVA also developed a strategic communications plan to support broader engagement of key stakeholder audiences, including providers, parents, partners, and policymakers. The process included in-depth discovery research and resulted in diverse strategies for both broad and targeted communications outreach.
VIVA’s Early Stars communications work has been recognized at statewide meetings and in national reports.