Sonoma County Triple P – Stay Positive Campaign: Strategic Communications and Advertising Management

THE BIG PICTURE VIVA developed a strategic communications plan and managed advertising production and purchasing for Sonoma County’s Triple P – Stay Positive campaign, which reached over 412,000 people throughout the county and resulted in raised awareness of healthy parenting behaviors.   THE BACKGROUND The Triple P – Positive Parenting Program® is an international, evidence-based…

Sonoma County Triple P – Stay Positive Campaign: Capacity Building and Advocacy

THE BIG PICTURE To support a campaign to de-stigmatize seeking parenting help, VIVA developed responsive strategies to build Sonoma County’s capacity to provide Triple P services to all families in need. Over the course of the three year campaign, 71 Triple P providers were registered on the Triple P provider website, and 8 provider events…