Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…

Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…

The Architecture of Early Learning: Takeaways from the 8th Annual Water Cooler Conference

By Justine Hufford  Two months after early learning experts, partners, and policymakers across California convened in the state’s capitol for the 8th Annual Early Learning Water Cooler Conference, I’m still digesting what I learned from the conference and putting it to use in my work. The conference was packed with information about early learning developments,…

Boldly Leading for Social Good

By Nicole Tanner When Christina and I made the decision to focus the core of VIVA’s work on large-scale community impact projects, we knew that the work would never be boring. Facilitating multiple partners to address complex social issues, designing new systems and initiatives, bringing key stakeholders to the table to create a shared vision,…