Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…

Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…

The Architecture of Early Learning: Takeaways from the 8th Annual Water Cooler Conference

By Justine Hufford  Two months after early learning experts, partners, and policymakers across California convened in the state’s capitol for the 8th Annual Early Learning Water Cooler Conference, I’m still digesting what I learned from the conference and putting it to use in my work. The conference was packed with information about early learning developments,…

5 Tips to Cure Your Strategic Planning Hangover

By Christina Bath Collosi Do you hate strategic planning? Or perhaps find it devoid of strategy? You are not alone. In exploratory strategic planning conversations, we often find that our time is spent unwinding previous bad planning experiences that were spent drowning in process paralysis. Call it a hangover effect of bad strategic planning. Are…

Boldly Leading for Social Good

When Christina and I made the decision to focus the core of VIVA’s work on large-scale community impact projects, we knew that the work would never be boring. Facilitating multiple partners to address complex social issues, designing new systems and initiatives, bringing key stakeholders to the table to create a shared vision, and setting a…

Social Media for Social Good

Just a couple of weeks after starting my job at VIVA last summer, I found myself standing outside on a sunny afternoon, holding a camera as two coworkers poured a bucket of ice water onto one of my colleague’s heads. Not usually a part of a typical workday, but it was the summer of 2014…