Fresno County Birth Through Third Grade Challenge: Community and Partner Outreach

THE BIG PICTURE VIVA provided communications support throughout the launch and implementation of the Fresno County Birth Through Third Grade Challenge (B3 Fresno County), helping to spread the word about this innovative 0-8 initiative within and beyond Fresno County.   THE BACKGROUND B3 Fresno County is a collective impact initiative that brings together non-traditional partners…

Orange County Department of Education QRIS Communications and Outreach Materials

THE BIG PICTURE VIVA led the development of powerful marketing and outreach materials to support Orange County Department of Education’s quality rating and improvement system (QRIS).   THE BACKGROUND The Orange County Department of Education (OCDE) developed a QRIS to improve the quality of early care and education for children in the county. OCDE hired…

First 5 Sonoma County Read Talk Play Social Marketing Campaign: Community Outreach and Media Relations

THE BIG PICTURE VIVA developed an outreach and media campaign that led to strong partnerships with community organizations, multiple earned media placements, and overall campaign audience growth of 1,900%.   THE BACKGROUND First 5 Sonoma County hired VIVA to develop and execute a social marketing campaign designed to teach parents about the importance of engaging…

Build Trusting Partnerships: 5 Starting Points

As a child, it was easy to make friends. In the 4th grade, we were assigned seats and my classroom neighbor became my lifelong friend. As adults, we can’t necessarily count on assigned seating in our personal or professional lives, but there are other ways to forge successful relationships and partnerships. Embarking on a new…

5 Tips to Cure Your Strategic Planning Hangover

By Christina Bath Collosi Do you hate strategic planning? Or perhaps find it devoid of strategy? You are not alone. In exploratory strategic planning conversations, we often find that our time is spent unwinding previous bad planning experiences that were spent drowning in process paralysis. Call it a hangover effect of bad strategic planning. Are…

Boldly Leading for Social Good

By Nicole Tanner When Christina and I made the decision to focus the core of VIVA’s work on large-scale community impact projects, we knew that the work would never be boring. Facilitating multiple partners to address complex social issues, designing new systems and initiatives, bringing key stakeholders to the table to create a shared vision,…

Social Media for Social Good

By Annalise Stromsta   Just a couple of weeks after starting my job at VIVA last summer, I found myself standing outside on a sunny afternoon, holding a camera as two coworkers poured a bucket of ice water onto one of my colleague’s heads. Not usually a part of a typical workday, but it was…